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29 апреля 2010 In fact, one in four U.S. adults use mobile location-based services, according to a survey put out by the Mobile Marketing Association (MMA) last week. And nearly half of those users are responding to the included location-based ads.

Location-Based Ads See Nearly 50% Engagement Rates, Says MMA

In partnership with Luth Research, MMA surveyed 1,000 U.S. adult consumers from a demographically representative sample and found that, as of mid-March, 91% of the respondents have a cellphone and 26% of that group has used a «map, navigation or some other mobile phone service that automatically determines your current location,» reads the MMA release on this data.

A few other interesting findings:

  • 10% of cellphone owners use location-based mobile services at least once per week
  • 63% of iPhone owners use location-based mobile services at least once per week
  • Adults ages 25-34 are frequent users of location services, with 22% using them at least once a week.
  • Consumers are interested in allowing their phone to automatically share their location in exchange for perks, such as free use of mobile applications and mobile coupons.

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Источник ReadWriteWeb

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Written by Valery Portnyagin

29/04/2010 в 21:23

Опубликовано в LBS

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